Optimize Your Canning Session
With Dance Marathon quickly approaching, the next 27 days are crucial for a final fundraising push. Now more than ever we are encouraging everyone to do all that they can to ensure that we reach our goal of raising $1.4 million For The Kids. Over the next few weeks we are challenging you to make an individual fundraising push to reach your personal goals.
One of our favorite fundraising strategies is canning! It is simple, fun and a more personal way to raise awareness and funds for our amazing cause. While it is an easy and productive way to raise money, approaching people to ask for donations can be intimidating. Our goal with this post is to provide you with an approach, tip and follow-up response guide to help ease nerves and optimize your canning session.
But first… what is the main goal of canning?
Of course, a huge part of going canning is to raise money towards your personal goals, and in turn for UGA Miracle/Children's Healthcare of Atlanta. Unfortunately, though, not everyone you approach will donate money, so another important part of canning is simply to raise awareness of our organization.
Our biggest goal with canning is to present a positive face for our organization and leave people walking away with a favorable impression of Miracle. It is important to remember this goal and your representation of Miracle throughout every interaction during your canning experience. By being positive, kind, and having fun even in the face of rejection, we can ensure that UGA Miracle will continue to be widely known as the incredible organization it truly is.
Here's how to make it happen:
Where to Stand:
In the one square mile area of downtown Athens, there are various prime canning locations. Ideally, you want to set up in a high traffic area, and the best place to do that is on a street corner. Some intersections that see high foot traffic include:
People canning often shout at pedestrians to see if they would like to donate. This method is okay, but only yields results part of the time. Instead, try this method:
By this point, you have already gotten their attention and they are ready to hear you speak. A specific, quick pitch is generally the key to success. Here is an example:
"Would you like to donate to UGA Miracle to help us raise money for Children's Healthcare of Atlanta? Our organization is all donation based, and all of our money goes to sick children who really need our help."
With this general pitch, you provide people with all of the information they need to make a decision. In a few seconds you've told them about our organization, where the money goes and why it is important. It is also important to include some elements to appeal to their emotions.
If you see that a person or a group is willing to listen to you for longer, you can use the extra time to tell them about Miracle, the hospital, or your own personal experience with either.
Luckily for us, our "product" (Miracle and CHOA) is well-known and universally well-received. Saying you're volunteering for Miracle and Children's often will do the job itself. Use this to your advantage!
The Follow-Up Response:
By now you've gotten their attention, made your pitch, and now you're waiting for a response. In general, you are going to get one of these responses:
General Advice and Tips:
With these simple steps and a little practice, you will be well on your way towards reaching your personal goal and helping the kids. People go out in Athens almost every night of the week, especially Thursday-Saturday, so you have plenty of chances to be successful with your canning. To make your experience the best it can be, here are a few parting tips:
Good luck canning! We hope that this post helps guide your experience, but remember to put your own flair on things, and most importantly to have fun! We are in the homestretch to Dance Marathon and it is up to you to help us $1.4 MILLION dollars FTK!