We are in the homestretch! There are only 11 days left until Dance Marathon. The remaining days will be crucial for fundraising, whether you are trying to reach or exceed your goal.
Fundraising isn’t something that should intimate you, but rather it is something that everyone and anyone can do. At it’s core, fundraising is about putting the power of choice into people’s hands and making them truly want to donate to your cause.
Remember to ask anyone and everyone for a donation; the worst thing that can happen is that they say “no”. Don’t be afraid to ask someone twice. Sometimes people who want to donate are simply busy when you ask them, so always try again. We have had members receive over $100 donations after asking someone for a donation 5 times!
During these final days, we suggest sending personal letters or emails to friends and family asking to support UGA Miracle. We have created a three-step platform to guide you in creating these request letters. We are confident that when used persistently, this platform will help you feel more confident while asking for donations.
People want to feel good about what they are doing in life, and everyone wants to be inspired. When you are reaching out to your family/friend/mentor/boss/coworker, begin your message with a personal and direct greeting like “Dear Uncle Bob.” Include in the first paragraph their direct impact on your life, and talk about how your life would be different if they weren’t involved. This will engages the reader and makes them feel confident that they have been a good mentor or friend to you. Express your love and appreciation for them and they will be encouraged to continue their positive effect on your life by donating.
Here is an example: Dear Mrs. White (high school teacher). I wanted to send this email to first personally thank you for everything that you did for me while I was in your AP Spanish class. Your constant dedication to our class and willingness to stay before and after school to help us really meant a lot to me, not only were you a teacher but you were a life coach. You showed us how to live lovingly.
After telling the potential donor what his or her impact has been on your life, transition into talking about CHOA, UGA Miracle, and the direct impact that this organization has also had on your life. Inspire the reader with a brief, personal story. Explain CHOA’s mission to give sick children their childhood back, and how Miracle helps fund the hospital so that these children can continue to be treated with love and a high quality of care.
Then, empower them! Talk about how they can continue their impact on this world, the city, and the lives of children by making a donation. Discuss your fundraising goal here, where the money goes, and include a CHOA video that empowers them to donate. Emphasize their donation as a “gift” that can change a life, and they will feel like a superhero wanting to make a change.
3. Call to Action
Now that they have been inspired and empowered…. It’s time to call to action. Here is where you really stress the importance of their donation. We suggest saying something like, “I would not reach out to you personally, if this wasn’t something that I desperately needed your help with.” Acknowledge the difficult economic times and ensure the reader that any and all gifts are extremely appreciated regardless of the size. You could also mention that their donation comes full circle in the sense that it is tax-deductible.
Post the link to your fundraising page in this section with a powerful message asking them to give. Reiterate their specific role that they have played in your life and how thankful you are for their impact. Promise that you will never forget their contribution, and that when you are one day in your shoes will pay it forward and bless someone who asks you to help their cause.