Beau Shell

Beau Shell is a survivor and local hometown hero.  He and his ice cream journey embody the true entrepreneurial spirit and good old American grit and determination.  Beau began building his ice cream industry at the age of 8 years old when he asked (begged) for and received his first ice cream cart.  What was just a small chest freezer with a custom welded frame has turned into a full-service brick and mortar ice cream shop (Cool World Ice Cream Shop, Athens, GA), one ice cream truck, two ice cream trailers, several carts, and enough catering equipment to serve the entire UGA Football team, coaches, and staff. Beau has just begun to make and sell his own ice cream and will debut his top 8 flavors on the Labor Day weekend.  Beau will enter college this year as a freshman at the University of Georgia where plans to major in Accounting at the Terry College of Business.  Beau's business has survived several setbacks including burglaries, major equipment failure, thousands of dollars in product loss and employee shortages.  Through it all he has maintained his optimistic view that one day his ice cream, signature ice cream sandwiches and pies will be served all over the south.  Beau has served thousands in his ice cream business and still enjoys serving and meeting new people, several of which have become his greatest supporters and customers.  His ice cream shop, Cool World, has been voted Athens Favorite in 2020 and 202l by the Athens Banner Herald and the Flagpole respectively.  Cool World was also named one of the top 41 ice cream shops in the country by the Today Morning Show. Additionally, Beau has been featured in OWN, Southern Living, The Red and Black, and the Atlanta Journal Constitution.  The Lil Ice Cream Dude is loved by his local community, and he has returned this love by donating thousands to local charitable causes as well as to UGA Miracle, a student run organization at UGA that raises money for the Children's Healthcare of Atlanta.  In 205 Beau and his family became a member of the UGA Miracle family after a life-threatening battle with pneumonia and emphysema.  The outstanding treatment and care given to him at Scottish Rite Hospital was so amazing that he wanted to give back to the hospital.  The hospital pointed in the direction of UGA Miracle and he has raised and donated over $10,000 to the organization.   Beau plans on joining the UGA Miracle team as soon as he enters UGA.